Walking into a book store last week my geekiness naturally drew me to checking the price spread between the US and Canada on a couple new releases. To my surprise the Canadian price was still about 30% higher than the American one. Granted the store had 30% off stickers on some of the new releases, but not all. I suppose they did this for two reasons, first for marketing, and second to keep people from buy the books at the American price on Ebay. I take this as meaning the book publishers aren't expecting the loonie to remain at parity with the dollar (setting prices is a long term commitment). It would be interesting to see if other import industries are behaving the same way.
Thursday, December 6, 2007
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